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Recent years have bare witness to the uprising of cause marketing — that is, brands aligning themselves with a cause or mission to give back. If you’ve seen phrases like “20% of all proceeds go to X” or “For every dollar spent, we donate a dollar to Y” then you’re already familiar.

But how, as a brand, do you know what cause to align with? And how do you position your efforts in a way that respects the communities you aim to serve?

In this episode of Character Count, we sit down with Jessica McGlory, Director of Paid Social Media Marketing @BOMBAS, to learn how the company has become recognized as a best-in-class example of cause marketing.

As you listen, tap on these links to follow along:

@BOMBAS “Giving Directory”
The 10 million video
Twitter Ad from @BOMBAS Pride campaign
#GlossierIRL example

This episode's "hot take", reply to this Tweet from @TwitterBusiness.

Want to do your own research and social listening? Try Tweetdeck (it’s free!)

Follow @TwitterBusiness and visit for more.

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