Recruit & Retain: Trucking Edition
About This Show
If you need advice on how to find and keep the right talent in the trucking industry, you have made it to the right place!
Recruit and Retain: Trucking Edition is all about developing the best practices and methods for finding talent and keeping it in the trucking industry.
Turnover can be almost 100% for many companies over the course of a few years which is ASTOUNDING! Yet the demand for employees in the trucking industry remains at an all time high. What is going wrong? Why is it so hard to find the right employee? And when you do, why is it so hard to keep them?
Chad Hendricks will be interviewing experts across the country to help you solve those problems and make your company more profitable and stable than it has ever been!Read more »
Most Recent Episode
Episode 41: Bringing an Outside Perspective to the Transportation Industry, with Sarah Wilkins
2 days ago
Sarah Wilkins joined Skyline Transportation Inc. in mid-2017, bringing nearly two decades of marketing and public relations experience to this firm headquartered in Knoxville, TN. She manages the company's website and social media presence, communicates the company's story, and handles traditional and digital marketing strategies. Although this is her first position at a transportation company, she brings a wealth of expertise to her employer that she had gained through her work at firms in different industries for the past two decades. Her outreach efforts play an important role in recruiting and retaining professional drivers, reaching out to drivers through digital initiatives, and fostering a culture that encourages employees to become brand ambassadors for the company. She proves that a person with external marketing and communication experience may effectively strengthen internal marketing and retention initiatives. “Your logo is not your brand. Your brand is the person that answers your phone.” - Sarah Wilkins What you’ll learn about in this episode: The marketing and social media experience those in other industries can bring to the transportation industry Why companies must reconsider best practices as they grow to understand how growth changes the corporation's culture and influences retention The importance of having "multiple touch points" with new hires that last beyond onboarding so that we build a solid loyalty to the brand among them Reasons that reaching out via text first rather than leaving voicemails offers a more effective way to initiate contact with prospective employees How learning where truck drivers spend time and dollars on their entertainment offers strategic information as we seek to attract the best talent to our firm by reaching out to them Effective ways to get feedback from truck drivers in your firm that provide higher rates of response and avoid intimidating situations, such as the intimidation that may occur by having a select group of them appear in front of senior management to give their opinions Successful approaches to build retention plans that keep drivers and other support employees loyal to the company The value of keeping our retention initiatives fresh and reminding employees that we truly care about them Ways to contact Sarah: LinkedIn: www.linkedin.com/in/wilkinssarahe Twitter: @wilkinssaraheRead more »