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Episode Info:

Ian and Lauren are joined by Brian Rothenberg, a GM, CMO, and VP of Growth at Eventbrite. He helped grow Eventbrite from 100 employees to over 1,000 and a successful IPO earlier this year.

In this episode, we discuss the top marketing trends for 2019.

2:50 - How Brian became a marketer.

6:05 - Why the top of the funnel will shrink in 2019 and what it means for marketers.

8:45 - What to do about a shrinking funnel.

13:50 - Brian explains paid-acquisition arbitrage.

20:00 - How the podcasting industry will change in 2019.

Marketing Trends is brought to you by our friends at Salesforce Pardot, B2B marketing automation on the world’s #1 CRM. Are you ready to take your B2B marketing to new heights? With Pardot, marketers can find and nurture leads, close more deals, and maximize ROI. Learn more by heading to www.pardot.com/podcast.

To learn more or subscribe to our weekly newsletter, visit MarketingTrends.com.

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