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Episode Info:

Ian and Lauren are joined by Brian Rothenberg, a GM, CMO, and VP of Growth at Eventbrite. He helped grow Eventbrite from 100 employees to over 1,000 and a successful IPO earlier this year.

In this episode, we discuss the top marketing trends for 2019.

2:50 - How Brian became a marketer.

6:05 - Why the top of the funnel will shrink in 2019 and what it means for marketers.

8:45 - What to do about a shrinking funnel.

13:50 - Brian explains paid-acquisition arbitrage.

20:00 - How the podcasting industry will change in 2019.

Marketing Trends is brought to you by our friends at Salesforce Pardot, B2B marketing automation on the world’s #1 CRM. Are you ready to take your B2B marketing to new heights? With Pardot, marketers can find and nurture leads, close more deals, and maximize ROI. Learn more by heading to

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