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The retail industry is going through a remarkable transformation - in part due to technology as well as cultural and social shifts. In this episode of CERCONOMY, Alissa DeJonge, CERC's Vice President of Research, and Rachel Gretencord, CERC's Financial and Research Analyst, sit down to discuss the changes occurring in the retail marketplace, and what retailers need to do in order to survive - including establishing destinations where shoppers want to go and spend time - creating authentic experiences. Rachel highlights ways in which downtown retailers and shopping centers can differentiate themselves from the online and discount stores that are dominating the landscape.


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