Bright Planning - Weekly Marketing Strategies
About This Show
Join marketing strategist Catherine Campbell and her co-host and producer, Jason Pyles, every Monday as they dive into current marketing topics that are on the minds of start-ups and established brands everywhere.
Get strategies and little-known tips for: email marketing, social media marketing, mobile marketing, messaging and brand positioning, website optimization, sustainability campaigns, public relations, and how to get the best creative results from your team.
The Bright Planning Marketing podcast helps companies and entrepreneurs market better while they're making the world a better place.
Question for the show? Email us at: firstname.lastname@example.org.
Most Recent Episode
Ep 77: New Ways To Market To Women
4 days ago
We used to think of women as just one large subset of the population, but now we understand that this subset is actually made up of tinier segments that have significant buying power if we treat as unique individuals.
There has been an explosion of individuality and how people can express their individuality.
"There is such a fine line to walk when you’re saying, 'Look, we created this thing that’s just for women, or we’re recognizing that a lot of women are asking for these features in our product and we haven’t made it yet, so let’s make a separate product that’s targeted just for them, without making them feel like you’re forcing them to cross that line over into a product that’s just for them.”
Today we are talking about products or services that level the playing field for women. They’ve been a long time coming:
- co-working spaces
- investment services
- customized bras
- makeup that comes in more than five shades
- products that reflect women’s values: cruelty-free, vegan, gluten-free, extra sizes, etc.
Join us to hear more about new ways to market to women! Thanks for listening to the Bright Planning Marketing Podcast.
Links for this episode:
Good Things Brewing Co. - UK brewing company - https://www.goodthingsbrewing.co/
This company has nailed it. Their look is clean, fresh and gender-neutral.
M.M. LaFleur - clothing company - https://mmlafleur.com/
M.M. LaFleur stands for women being more important than the clothing they wear, but they saw a little bit of backlash when they tried to downplay the importance of high fashion in the workplace.
ModCloth - clothing company - https://www.modcloth.com/
This company makes clothing for all types of women and all body types without actually making too big a deal about it.
Dove - skincare company - https://www.dove.com/
Dove, as always, understands the variety of women and skin types they’re addressing in the marketplace.
“The Importance of Taking a Stand” episode - https://soundcloud.com/brightplanning/32-a-psa-about-ethics-and-marketing