Bright Planning - Weekly Marketing Strategies
About This Show
Join marketing strategist Catherine Campbell and her co-host and producers, Natalie and Jason Pyles, every Monday as they dive into current marketing topics that are on the minds of start-ups and established brands everywhere.
Get strategies and little-known tips for: email marketing, social media marketing, mobile marketing, messaging and brand positioning, website optimization, sustainability campaigns, public relations, and how to get the best creative results from your team.
The Bright Planning Marketing podcast helps companies and entrepreneurs market better while they're making the world a better place.
Question for the show? Email us at: email@example.com.Read more »
Most Recent Episode
85: Why a “Back to School” Marketing Campaign Works So Well for Any Brand
5 days ago
“Back to school” marketing campaigns are for more than just the office stationary companies. This magical time of year is an advantageous season due to the shared, localized experience. In Episode 85 of the Bright Planning Marketing Podcast, we discuss why late summer’s school prep campaigns work so well for any brand.
We all remember learning about rules, how to break rules, hierarchies, friendship, endings and new beginnings. Look at those universal experiences and universal emotions and ask yourself how you could conjure those same sentiments and feelings in a marketing campaign.
Whether you make products or provide a service, you should address this question: “What school experiences do you think you could duplicate either emotionally or atmospherically or even just in parody?” Can you find a way to create a journey for your hero in the back-to-school archetype? It may be that person imaging a fresh start or thinking about how things could go differently now. Join us to learn more!
We want to hear your thoughts, reviews and questions! Leave a review on Apple Podcasts and subscribe to get new marketing episodes on the go. Have a question for Catherine? Email us!
firstname.lastname@example.org. Thanks for listening!
Six-Month Look Back Marketing Episode: Episode 38: https://www.brightplanning.com/episode-38-the-6-month-look-back-assess-your-marketing-goals/
Northbooks Portable Notebooks: https://gonorthbooks.com/
Chelsea Lane Photography: http://www.chelsealanephotography.com/
“Stranger Things” and the Power of Nostalgia: https://www.brightplanning.com/stranger-things-and-nostalgia-marketing/
Nostalgia in Content Marketing: https://www.brightplanning.com/nostalgia-in-content-marketing-the-unexpected-sales-solution/Read more »