Bright Planning - Weekly Marketing Strategies
About This Show
Join marketing strategist Catherine Campbell and her co-host and producer, Jason Pyles, every Monday as they dive into current marketing topics that are on the minds of start-ups and established brands everywhere.
Get strategies and little-known tips for: email marketing, social media marketing, mobile marketing, messaging and brand positioning, website optimization, sustainability campaigns, public relations, and how to get the best creative results from your team.
The Bright Planning Marketing podcast helps companies and entrepreneurs market better while they're making the world a better place.
Question for the show? Email us at: email@example.com.
Most Recent Episode
72: Kick off Content Marketing With an Empath Map
< 1 day ago
If you were to capture the “unicorn of marketing,” you would somehow gain an understanding of what your target audience wants and needs. What are your customers looking for? What do they want? What do they need? In Episode 72 of the Bright Planning Marketing Podcast, your hosts Catherine Campbell and the producer Jason Pyles discuss the benefits of using an “Empathy Map” to assist you with your content marketing.
A “customer avatar development sheet” or a “customer journey map” can help you get inside the head, so to speak, of your ideal or dream customer. The Empathy Map explores four important quadrants: what your customers think and feel, what your customers see, what they say and do, and what they hear.
During this episode, we will explain how to fill out and use this Empathy Map concept to your advantage. We encourage you to follow along and write down as many answers as you can. There’s no such thing as too much information, when you’re exploring what makes your ideal customers tick! These sort of insights will pay off for your business. Join us to learn more.
Episodes of This Show
7 days ago