Bright Planning - Weekly Marketing Strategies
About This Show
Join marketing strategist Catherine Campbell and her co-host and producer, Jason Pyles, every Monday as they dive into current marketing topics that are on the minds of start-ups and established brands everywhere.
Get strategies and little-known tips for: email marketing, social media marketing, mobile marketing, messaging and brand positioning, website optimization, sustainability campaigns, public relations, and how to get the best creative results from your team.
The Bright Planning Marketing podcast helps companies and entrepreneurs market better while they're making the world a better place.
Question for the show? Email us at: firstname.lastname@example.org.
Most Recent Episode
58: The Definition of Content Writing & How to Do it Right
3 days ago
We get a surprising number of inquiries in which people ask us, “What is content writing, exactly?” Even those who could give you a definition don’t always understand how to execute content writing effectively.
Never fear, in Episode 58 of the Bright Planning Marketing Podcast, your hosts Catherine Campbell and Jason Pyles help you understand more about what content writing is and how to do it correctly.
We discuss the importance of writing your content in such a way that you’re always thinking three steps in advance. We also talk about the multitude of ways that you can implement and share your content across various platforms.
Content marketing is the art of providing valuable information to your target audience while simultaneously achieving one or more of the following objectives: driving your audience back to your website, closing a sale, or lead generation.
You should release some of your very best material when creating content, because it’s important to provide genuine value to those who consume it. So, join us for Episode 58 of the Bright Planning Marketing Podcast to learn more!
“One purpose of content marketing is to instill faith and to prove your capacity for whatever industry you’re in, whatever service you’re providing to establish your expertise and your value.”
We want to hear your thoughts, reviews and more questions! Leave a review on iTunes and subscribe to get new marketing episodes on the go. Have a question for Catherine? Email us! email@example.com. Thanks for listening!
Links for this episode:
“How to Break Existing Content into Multiple Pieces”