Bright Planning - Weekly Marketing Strategies
About This Show
Join marketing strategist Catherine Campbell and her co-host and producer, Jason Pyles, every Monday as they dive into current marketing topics that are on the minds of start-ups and established brands everywhere.
Get strategies and little-known tips for: email marketing, social media marketing, mobile marketing, messaging and brand positioning, website optimization, sustainability campaigns, public relations, and how to get the best creative results from your team.
The Bright Planning Marketing podcast helps companies and entrepreneurs market better while they're making the world a better place.
Question for the show? Email us at: firstname.lastname@example.org.
Most Recent Episode
75: How to Connect People to Your Ideas Through Marketing
In Episode 75 of the Bright Planning Marketing Podcast, your host Catherine Campbell and the producer Jason Pyles talk about how to connect people to your ideas through marketing.
We discuss the four brand archetypes that seem to be the four best ways to distribute information to your audience. These four archetypes are The Scientist, The Giver, The Nanny, and The Spy.
The Scientist Brand Archetype is the kind of brand that presents new research and tests the status quo. The Giver Brand Archetype is generous in its contributions of education, knowledge, attention, and outward focus. The Nanny Brand Archetype takes care of people and establishes trust and authority through nurture. And the Spy Brand Archetype presents ideas in a secretive or confidential way, making the business’s messaging seem like an exclusive invitation. Join us to learn more!
Also in this episode, Catherine also mentions that we’re taking a short hiatus, so the Bright Planning Marketing Podcast will be returning once again in April! We hope you will join us again in April! Subscribe free in iTunes, so you never miss an episode release! And of course, always feel free to email us: email@example.com. Thanks for listening!