Bright Planning - Weekly Marketing Strategies
About This Show
Join marketing strategist Catherine Campbell and her co-host and producer, Jason Pyles, every Monday as they dive into current marketing topics that are on the minds of start-ups and established brands everywhere.
Get strategies and little-known tips for: email marketing, social media marketing, mobile marketing, messaging and brand positioning, website optimization, sustainability campaigns, public relations, and how to get the best creative results from your team.
The Bright Planning Marketing podcast helps companies and entrepreneurs market better while they're making the world a better place.
Question for the show? Email us at: email@example.com.
Most Recent Episode
66: Your Content Planning Problems - Sloved!
3 days ago
Content planning can be overwhelming for many people, primarily due to a few common problems. In Episode 66 of the Bright Planning Marketing Podcast, your hosts Catherine Campbell and Jason Pyles discuss these most common problems and offer solutions.
For instance, many marketers try to plan too much. If you reverse engineer and work backward from your end goal, then you can more easily determine the amount of content marketing that you will need. Another pro tip is to avoid planning last-minute campaigns. This overburdens and stresses out your team, which quickly leads to exhaustion and problems with morale.
We talk about the prevalent concern that content might not be unique enough, compared to what you’ve seen from your competitors. In fact, your content might initially be quite similar to that of your competitors. To address this concern, we discuss “skyscraper content,” which is essentially building on “additional floors” and providing more information on that concept.
And perhaps the most common problem when creating a content marketing calendar is coming up with ideas and filling out the calendar. In Episode 66, we provide some tips for helping you through this sort of challenge, as well. Join us!
We want to hear your thoughts, reviews and more questions! Leave a review on iTunes and subscribe to get new marketing episodes on the go. Have a question for Catherine? Email us! firstname.lastname@example.org. Thanks for listening!
Links for this episode: