Bright Planning - Weekly Marketing Strategies
About This Show
Join marketing strategist Catherine Campbell and her co-host and producer, Jason Pyles, every Monday as they dive into current marketing topics that are on the minds of start-ups and established brands everywhere.
Get strategies and little-known tips for: email marketing, social media marketing, mobile marketing, messaging and brand positioning, website optimization, sustainability campaigns, public relations, and how to get the best creative results from your team.
The Bright Planning Marketing podcast helps companies and entrepreneurs market better while they're making the world a better place.
Question for the show? Email us at: email@example.com.
Most Recent Episode
63: Why Gratitude in Marketing Works Every Time
3 days ago
Happy Thanksgiving this week, and welcome to Episode 63 of the Bright Planning Marketing Podcast, with your hosts Catherine Campbell and Jason Pyles. In this episode, we discuss the difference between thanking our customers and being grateful for them. While thanking people does fall under the umbrella of gratitude, there’s more to being grateful than just words.
We discuss how effective it can be to find ways to genuinely serve your clients. The businesses that are remembered most are those that are attentive to their clients’ needs and find helpful ways to fulfill them, extending beyond the typical expectations of merely fulfilling a business transaction.
In Episode 63, we also discuss making holiday-themed videos and keeping them light-hearted and upbeat. We also talk about the importance of making sure your holiday ads are sensitive and respectful. Not everyone observes the same holidays, and furthermore, happiness and “good cheer” are not universal feelings this time of year.
And of course, we spend some time explaining why gratitude in marketing works every time. Join us!
“Too often people start out from a ‘101 viewpoint,’ and the first thing they hear is marketing is ‘asking for the sale.’ That used to be the case, but everything has shifted now. … Marketing is simply the act of communicating about your product or service. That’s it!”
We want to hear your thoughts, reviews and more questions! Leave a review on iTunes and subscribe to get new marketing episodes on the go. Have a question for Catherine? Email us! firstname.lastname@example.org. Thanks for listening!