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Episode Info: [smart_track_player url=”http://traffic.libsyn.com/7figureceo/7CEO_052__Lead_Generation_With_Vince_Reed.mp3″ title=”7CEO 052: Lead Generation With Vince Reed” artist=”Casey Graham” social=”true” social_twitter=”true” social_facebook=”true” social_gplus=”true” ] Vince Reed became an internet marketing junkie in 2007 during the real estate market collapse when he needed to make a career change just to pay the bills. He learned lead generation and created three companies around what he learned. He recently sold one of those marketing companies and now focuses on teaching entrepreneurs how to drive traffic to their business through the major online platforms available (i.e., Google, Facebook, etc.). He loves empowering entrepreneurs to control the flow of their business leads believing leads are the lifeblood of every business. Each of his companies grew beyond the 7-figure mark.   LINKS Connect with Vince Reed – Facebook Internet Traffic Factory – Website Vince’s New Book Internet Traffic And Leads – Amazon Email your top take-aways and learnings to Casey@CaseyGraham.com   TOP TAKE-AWAYS THE VALUE YOU OFFER You have to pay attention to what your customers want and allow that to dictate what you’re offering them and how much they’re willing to pay. Even if you’re not changing the price they pay, you might be able to change the way you explain the value they receive and grow your business. RAISING UP TEAM MEMBERS One of the best ways to get new team members and even business partners, is to offer them an internship initially. That will allow you to see how serious they are, what they’re capable of and how well you work together. The important thing to remember is to allow people room to grow and escalate in your business. ABOVE AND BEYOND VALUE For all your customers, you need to ensure you’re able to provide more and more value. To scale, you need to focus on the people who are already paying you and interested in what you have to sell and the value you can add. You can be smart about marketing your products and services just to your existing customers (using Facebook ads, etc.). Getting something physical into the hands of your customers (i.e., book, gift, letter, etc.) will help them remember you and keep you top of mind as someone who adds value to their lives and businesses. All you really need to reach 7 figures in revenue is to win over your existing customers! That provides the depth to your business that makes your lead flow more valuable. DRIVING TRAFFIC Learn how to drive traffic to your business yourself – no one will care as much about your business as you do! You can hire an agency or have someone in-house to do it, but you need to understand how to do it yourself first. Regardless of how good your sales funnel is, if you don’t have any one to sell to, it won’t do you any good. You can get better results doing it yourself versus paying an agency, even if you mess up and don’t get r...
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