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Episode Info:

Kaila explains:

  • Make sure to reach out to influencers that have the same aesthetic as your brand
  • Give free products to influencers so they can create content for you
  • Use a website that is easy to navigate
  • Use pop-ups to get emails and build your email list
  • Influencers would usually work with brands with products that they can use
  • Experiment and do research with micro-influencers if you are starting out
  • Don’t dictate the content to the influencer; Choose an influencer that makes their own content to make it more authentic
  • Trust the influencer to create content
  • In fashion, you can get a lot of influencers on Pinterest
  • Infographics work really well on Pinterest
  • Check with the influencer if you can reuse contents that they create



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