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Episode Info:

In the age of quick and convenient shopping, it is no longer sufficient to take a product-oriented approach to sales. Instead, it is vital for any salesperson to differentiate themselves and their products by creating sales experiences that are tailored to each customers’ unique needs.

In today’s episode, we explore the parallels between the average experience in a retail store and a client’s experience purchasing financial services. We encourage you to consider the importance of truly listening to your clients to better understand and serve their needs.

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Please send comments, questions, and feedback to: mojo@cannonfinancial.com

Please send First Friday Feedback submissions to: mojo@cannonfinancial.com

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