The Intelligent Marketer: The Podcast for B2B Revenue Marketers
About This Show
The Intelligent Marketer is a podcast dedicated to helping B2B marketing leaders navigate the muddy waters of activating revenue and customer growth. Despite the sheer amount of marketing tools and data at their disposal, marketers have struggled to activate revenue growth at their organizations. During the intelligent marketer series, we’ll feature progressive marketers that have overcome the challenges of today’s environment and will share blueprints to their success.
Each episode features an interview with a thought leader in the B2B marketing space, discussing topics like: demand generation, marketing automation, sales and marketing alignment, account-based marketing, marketing operations, sales operations, revenue operations, lead scoring, CRM, marketing analytics, inbound marketing, buyer intent unmasking, visitor unmasking, and revenue driven strategies.Read more »
Most Recent Episode
29: 5 Key Traits of High Performing Marketing Organizations w/ Mathew Sweezey
Mathew Sweezey is the Principal of Marketing Insights at Salesforce. He can usually be found doing market research, speaking on the road, guesting on a podcast, or writing an article. He’s spent the last two years researching companies all over the globe in every single vertical to determine the traits of high performing marketing organizations. Often marketers intuitively know what to do, but they don’t have concrete data behind their inclinations to make a persuasive case for change. Mathew’s research can be used as ammunition for your arguments. It’s the whole reason his team took on this project. They wanted to show what makes high performing marketing organizations tick! In this week’s episode of the Intelligent Marketer, we sat down with Mathew to talk about how these top-performing organizations demonstrate excellence in executing within five key aspects: executive buy-in, budget, technology, Agile, and collaboration.Read more »