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Episode Info: Today on the Salesforce Admins Podcast, we’re hosted by special guest, Marc Baizman. Before becoming a Senior Admin Evangelist at Salesforce, Marc worked at Salesforce.org and in the nonprofit world. In our mini-series, Salesforce for Good, we’ll explore all the different ways Salesforce is used in the nonprofit world, and meet the folks who are making that happen. This week, we have Zachery Tapp, who at the time of this interview was Senior Director of Technology and Business Intelligence at Cradles to Crayons. Join us as we talk about just how complex nonprofits can get with their business processes, how Cradles to Crayons receives, tracks, and sorts their donations, and the growth that Zachery has seen in the nonprofit Salesforce community. You should subscribe for the full episode, but here are a few takeaways from our conversation with Zachery Tapp. The complex business operations of Cradles to Crayons. Cradles to Crayons provides essentials for kids from birth to age twelve for low-income and homeless families. “We have a mantra at Cradles that quality equals dignity, so we never want to give away anything that we wouldn’t be comfortable giving to our own kids,” Zachery says. That means that everything in their warehouses in Philadelphia, Boston, Chicago, and New York needs to be inspected by an army of volunteers. It also means some heavy logistical work allocating those items to kids and families that need them and getting them to a place where they can pick them up. Marc has actually volunteered as one of the people who sort through items. “The level of quality is higher than I was even expecting as a volunteer,” Marc says. Getting all of this to happen involves a huge amount of logistics. “We leverage a customer community that really connects our programs portion to our inventory data,” he says, all of which lives in Salesforce. Their implementation handles everything from vetting to assigning work to volunteers to evaluating donations and generating documents. “We take donations of every essential, so figuring out not only how we account for that stuff once it comes in the warehouse but how do we ensure that the person who cleans their closet out and drops it off at our warehouse gets properly thanked and acknowledged for their efforts,” Zachery says. They leverage Campaigns to help, which also enables them to do more complicated things like help someone organize a neighborhood drive. How Zachery got involved in tech. “I was a sociology major,” Zachery says, “when I graduated I thought for a while that I wanted to get into community organizing, and then I realized pretty quickly that I was too much of an introvert.” He ended up doing AmeriCorps for two years which landed him firmly in nonprofits working in information systems. He started out working with someone with a computer science and engineering background but had to step in and finish the implementation with Google as his guide, eventually becoming...
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