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Episode Info:

Are you thinking outside the square in your business? Too often we fall into a comfort zone of that’s just the way we do it in our business. The danger is that the world and technology is moving at a rapid pace, a pace that is unstoppable and impossible to tame. This means that our customer's expectations and needs are also rapidly changing. If we don’t give ourselves time to think outside the square in our businesses we run the risk of becoming out of date and extinct. If our competitors embrace change and reimagine the delivery of products and solutions to our ideal customers then it is going to be more competitive and difficult to compete in our respective markets. In this episode we discuss:

  • The importance of thinking outside the square in your business.
  • Giving yourself free time to do big-picture thinking, to reimagine your product or service
  • The importance of looking at every step of your customer journey and thinking outside the square in terms of technology or changes you could make to stay ahead of your competition in your marketplace.
  • Don’t follow the herd from history, be a thought leader in your space and develop the new frontier.

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