In this episode Jessika Phillips talks about Relationship Marketing, sharing insights into The Relationship Marketing System and what’s involved during each phase in the process. Jessika Phillips Jessika is a social media strategist and the founder of NOW Marketing Group, which is a Forbes recognised Agency Partner and a certified inbound Gold partner with Hubspot. NOW Marketing Group works with more than 100 clients across the globe, choosing to serve – not sell. As a relationship marketing evangelist, Jessika also founded The Relationship Marketing System, a membership site that provides curriculum to help businesses grow. Jessika also teaches comprehensive Relationship Marketing, presents in a weekly videocast – Magnet Marketers and hosts the largest social media Midwest conference, Social Media Week Lima. You can follow Jessika Phillips on Facebook, LinkedIn, Twitter or Instagram Converting prospects into customers & brand advocates w relationship marketing @JessikaPhillipsClick To Tweet Relationship Marketing In this episode we explore * What relationship marketing is. * The magnet vs bullhorn (megaphone) approach to marketing. * Explanation of the relationship marketing system and what happens during each phase. * How planning will you set up for success in your marketing. * Tips for creating buyer personas. * What is involved in attracting the ideal customers you identify as part of the buyer persona activity. * How to help shorten the sales cycle. * Using engagement to assist with relationship building. * How delighting your customers and audience in general helps develop an army of advocates around your business.