She's Building Her Empire with Stacy Tuschl |Business | Marketing | Management | Entrepreneur | Be Your Own Boss
About This Show
International Best-Selling Author, 7-Figure Business Owner, and Wife & Mom, Stacy Tuschl’s real talk with top industry experts subtracts the overwhelm and gives you real, raw and honest scoop on how to run a successful business empire (all while enjoying life). She’s Building Her Empire podcast covers everything from embracing your passion and charging top-dollar for your skills to creating an actionable 6-figure (and beyond) business strategy and MORE! Come hang out with us, it’s time you build your empire.
Most Recent Episode
197: Creating a Product Suite to Increase Your Customer's Lifetime Value With Stacy Tuschl
< 1 day ago
Last week I was in Lagoona Beach, California, with my Mastermind, where I go every ninety days. It's a really great way to refresh and recharge and it was exactly what I needed, so I'm really excited to be back today! Today, we're talking about creating a Product Suite that will increase your customer's lifetime value. What is a Product Suite? It's that customer journey. A few years ago, before I had a digital product, I went to a Brendan Burchard Event and there they taught us to charge what you're worth and not to undervalue yourself. I totally agree, but I also think we have to be realistic here and realize that people won't just jump into a two thousand, a four thousand, or a ten thousand dollar product after they find you for the first time. It's a lot easier to convert when you have a customer journey. Today I want to share with you something that I have done, since then. I've come out with a customer journey with a couple of things that we're going to talk about today. Listen in to find out what it's all about. Show highlights: “So, first of all, you have to have free content.” From minute 2:11, Stacy explains the necessity for having something completely free in your Product Suite, that would be worth paying for. “After the free offer, a really great place to start is an Introductory Offer.” From minute 2:47, Stacy explains that an Introductory Offer could be worth anywhere between $7 and $97. It's a great way to sample your products, or what you're like to work with, before they may jump into a huge $10 000 program, or whatever you have to offer. “After Introductory, I would head towards more of an intermediate type of offering.” From minute 3:14, Stacy explains that an intermediate type of offering would be anywhere from $197 to $997. There's a huge range, here, but your own range needs to make sense. “After that is the Premium Offer.” From minute 3:46, Stacy explains that the Premium Offer would be anywhere from $1997 to $5000, or even $10 000. “And then the Exclusive Offer is this high priced, high ticket offer.” From minute 3:59, Stacy explains the value of this Exclusive Offer. The price point on this could be $10 000 to $100 000. “You want to start with the end in mind.” From minute 4:43, Stacy explains that you shouldn't start with the freebie, or it may not lead to the Introductory and then you may
Rated 5 out of
Amazing Show & Amazing Guest
I LOVE this podcast! It is the best business resource I have come across - The variety of guest speakers and the level of their expertise is nothing short of amazing. I find myself taking full pages worth of notes from each episode. Stacy is an awesome host and always pulls the "good & juicy" tips from her expert guests. Anyone with entrepreneurial ambitions should check this podcast out!
Date published: 2017-02-24