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Episode Info: To get more wins, study the ones you have. The “buyer’s journey” is a much-studied topic that CRM (Customer Relationship Management) experts have spilled thousands of gallons of digital ink on. What is the process by which people go from awareness of your brand to a final purchase? What gets them to that final decision? What triggers them to pull the trigger? The short answer is that it’s different for every business. That’s why you have to do the work and find out why your customers bought from you. Then, you double down. Today, we discuss how to take a deep dive into your sales funnel, and come out with the information you need to optimize your approach. This is Lead Nurturing 101. We’re doing some research into our own business, and preparing to experiment with some new adjustments to our own process. On this episode, we’ll share exactly how we gather the information and data we need to construct those experiments and measure the results. Don’t “trust the process.” Study it. Improve it. Start with today’s lesson — Click Play! SUBSCRIBE ON ITUNES Stitcher | SoundCloud | Podcast Feed | How To Subscribe Give us a Rating & Review Today's Sponsors Podia Easily sell Online Courses, Memberships, and Digital Downloads to your audience. With more than 10,000 creators on the platform, Podia is the easiest way to earn a living teaching what you know. Create a beautiful storefront in minutes and start selling your digital products. No technical knowledge needed, and no third-party plugins required. Check out podia.com/mba now. Personal Capital Ready to purchase a home? Saving for tuition? Talk with Personal Capital’s registered advisers, who can help you build a personalized plan. Or download the Personal Capital app and get a 360-degree view of your finances in one place. Invest with logic. Plan with heart. For more information, head to personalcapital.com Show Links WebinarNinja 30 Day Automated Webinar Challenge Calendly Acuity Scheduling Segment The post MBA1439 How Do Your Customers Decide to Buy? appeared first on The $100 MBA. ...
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