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Episode Info:

Social media is a driving force when used effectively for all types of business including security and executive protection services. You’ve identified your goals, found your market, you are sharing and creating valuable content for potential customers, marketing your products and services. You’re interacting with comments and monitoring what is being said about the industry and your business. All of this takes time, money and energy. Do those likes and comments translate to new business? If so, how much business? Enough to live on or support your family? If not? Why not? When was the last time you took a hard look at your efforts on social media and assess what is and is not working to help grow your business?

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