Business For Superheroes
About This Show
In a world of limitless marketing BS, corporate jargon, and shiny-suited liars — who can you count on for the simple stuff you need to grow your business? If you’re a freelancer or small business owner, check in with Vicky from www.businessforsuperheroes.com for Stuff You Need To Know.Read more »
Most Recent Episode
Ep130: Get Over It!
6 days ago
Why are you STILL doing that? Even though it's not working? Honestly, get over it. In this episode, we wrestle with a raspberry seed stuck in Vix's teeth, a tragic lack of gin (due to illness), and why human brains are wired to screw us over. We dig deep into the sapien’s cranium, pull out the entrails of the sunk cost fallacy, and examine them closely – then we show you how to avoid wasting even more time and money and effort than you already have. Oh, and you'll find out how and why Vicky wasted THOUSANDS of pounds because her brain tricked her. She sets fire to money so you don't have to. Key Takeaways: [2:05] Vicky went camping and a rampaging badger chased after her. They’re sturdy creatures. [7:05] Have you ever bought something and regretted it? [10:30] Sunk cost fallacy drives poor life choices, and terrible government and business decisions. [10:50] Vicky shares her first sunk cost fallacy experience in her business. [16:40] Listing the benefits of your products and services is a good thing, but don’t forget about the ‘if you do nothing…’ option. Fear of staying the same scares a lot of people . [20:35] Your marketing needs to be at a point where people don’t think of your product as a cost. They need to think, “I need this.” [22:15] Wasting money is painful. [25:40] Don’t put up with an asshole client just because you’re in the process of doing work for them. You don’t get that time back! [27:25] As rational as we think we are, we actually don’t end up seeing our own biases. [30:30] Are you measuring, testing, and looking at your numbers carefully? [32:35] Like this podcast? Please leave us a review! Mentioned in This Episode: Vicky Fraser Vicky’s Podcast Vicky’s Blog Join the Superheroes Vicky’s Business For Superheroes Book The Inner Circle Borrow My Brain Vicky’s Book Club Vicky’s new book! Email Vicky Subscribe on iTunes, Stitcher, and Overcast Predictably Irrational by Dan Ariely Thinking Fast and Slow by Daniel KahnemanRead more »
Rated 5 out of
Made me laugh out loud
I love listening to Vicky and Joe. I've not listened to a podcast before that teaches really useful information but also makes me laugh out loud. My husband (not a business owner - yet!) now tunes in too and is catching up on the back episode on his way home from work.
Date published: 2016-02-01
Rated 5 out of
I love listening to Vicky and Joe (and the cats and now the chickens) as they talk all things business and life. If you're a teetotaller you might not appreciate the gin and the wine, but if instead you're after great useful bits of business advice (including what NOT to do) then you're in the right place. Vicky will have you laughing along with her, and do take the time to listen to every episode from No 1 to the current one, otherwise you'll miss the fun of The Dingle saga, Rayburn Bob, the chainsaw and the sit on grass mower. What I love most is the banter between Vicky and Joe (they really should have a TV show), especially if Vicky should happen to wander off topic... Oh and do listen out for mentions of the circus... and running... and bling...and climbing. I'm sure if you don't learn something from Vicky, that she'll offer you a refund on your podcast fees ;)
Date published: 2016-05-22
Rated 5 out of
One of the best small business podcasts out there!
I have been receiving Vicky's emails for about 18 months and listening to the podcast since it started. The podcast offers excellent advice to anyone looking to grow their business. I feel as though I have saved myself a lot of time as the info in the podcast gets straight to the point and deals with core issues relevant to any business. Highly recommend!
Date published: 2016-05-28
Rated 5 out of
Vicky and her hubby Joe are just over the top. Best part, is Vicky knows what the heck she is talking about, when it comes to business marketing. In between the chuckles (and sips of gin) you will learn some very valuable business marketing lessons, and you cannot help but drink to that
Date published: 2016-02-28