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This week on That Moment, we discuss the art of reinvention—how it can work, and how it can fail. First we hear about Shyp, including from investor Hunter Walk of Homebrew Ventures. It’s a conversation about how this one business missed an opportunity to change their model and survive.

Next our host Doree Shafrir talks to Jesse Genet of Lumi about how a very public failure on the TV show Shark Tank led this entrepreneur to dust herself off, rethink her startup, and reap some hefty rewards.

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