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Episode Info:  Focus Discussion of the Week: Objections aren’t a bad thing. In fact, they can be healthy. No, we’re not talking about a high schooler’s dating life — we’re talking about new home sales. Prospects today have BS radars that are off the charts, so it’s more important than ever to be genuine. Ryan Taft from Jeff Shore Consulting joins Matt and Mollie to discuss effective ways to overcome objections during the sales process. If you want to hear more about GMS, check out our blog ( and podcast ( to see if you’re suffering from “Good Market Syndrome”.  What Ryan is reading:Unshakable by Tony RobbinsMillionaire Success Habits by Dean Graziosi Top Topic of The Week:COVID-19 aka the Coronavirus! This affects the industry as it does any other. Are you taking the proper precautions to protect your team and prospects? Signs for “handshake free” model homes and hand sanitizing stations could be a start as well as utilizing interactive content, such as matterport tours, when your prospects are staying at home...What Ryan is listening to:BiggerPockets Money Podcast Join our Facebook Group: Subscribe on Apple Podcasts: Subscribe on Spotify: Subscribe on Stitcher: Subscribe on Google Play: Two thought leaders come together to explore all things sales and marketing from their unique perspectives. Each week, Mollie Elkman, Matt Riley, and others from Group Two dive into a focus discussion to talk about the latest trends, changes, and best practices....
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