Stitcher for Podcasts

Get the App Open App
Bummer! You're not a
Stitcher Premium subscriber yet.
Learn More
Start Free Trial
$4.99/Month after free trial

Episode Info

Episode Info:

Whether you’re a B2C or B2B retailer, having a considered Amazon strategy is critical for your business. 

In this episode of the podcast, B2B & B2C ecommerce strategist, advisor and author, Brian Beck discusses how to create an Amazon strategy that helps you successfully compete on — and even against — Amazon. He also details the B2C and B2B nuances, challenges that come with selling on the marketplace, and when avoiding the platform makes the most sense. 

You’ll hear about:

· Why you should have an Amazon strategy, even if you don’t sell on the marketplace.

· How Amazon product searches impact retailers.

· Ways to determine your key differentiators and why they’re so important.

· How products’ categories impact your strategic approach.

· Ways to compete with Amazon when you’re both in the same product category.

· How post-purchase email messaging fits into your Amazon strategy.

To contact Brian or learn more about his services:





Read more »

Discover more stories like this.

Like Stitcher On Facebook


Episode Options

Listen Whenever

Similar Episodes

Related Episodes