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Episode Info

Episode Info:

  More than 100 million people watch the Super Bowl each year, but the commercials have become the must-see event within the event. At a price tag of more than $5 million for a 30-second commercial, companies are banking on the effectiveness of these ads. 

In Episode 43 of The Commerce Marketer Podcast, we’ll have a three-person roundtable discussion about the Super Bowl from a marketing and entertainment perspective. We’ll revisit the commercials, halftime show, and even how we interacted with our mobile devices during the big game - after all, what good is a $5 million commercial if everyone is checking their Instagram feed? 

Topics will include:

• Most disappointing ads and why we think they missed.

• Generational differences between how ads were received.

• How we used our mobile devices during the game. 

To learn more about our guests: 

Erika Simms: 

Previous guest appearance on Episode 43, “Facebook and Social Marketing Strategies”


Matt Sutor:

Previous guest appearance on Episode 20, “The Ecommerce of Sports With the Durham Bulls”

I welcome your feedback, invite you to share any topics you’d like to hear more about, or let me know if you're interested in becoming a guest. | 


This episode is brought to you by:

Oracle Bronto

The Bronto Marketing Platform powers personalized multichannel content that generates the higher engagement needed for retail success. Keenly focused on the commerce marketer, Bronto continues its longstanding tradition as a leading email marketing provider to the global Internet Retailer Top 1000 and boasts a client roster of leading brands, including Rebecca Minkoff, Timex, Lucky Brand, Theory, Brooks Sports, Ashley HomeStore and Christopher & Banks. For more information, visit

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