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In this special Shop.org 2018 episode we have someone we found really charismatic and interesting during her Shop.org mainstage session with Guy Raz. Her name is Miki Berardelli, CEO of KIDBOX, and she sat down with José and I to talk about just that - her time at KIDBOX and why it's been such an impactful few years for her and the retailer. We will hear more about KIDBOX, but essentially KIDBOX is the first kids' personalized style box that provides parents with a convenient way to dress kids in cool brands at significant savings. We also learned about her background in retail, what the early days at KIDBOX were like, and one thing that no other retailer is doing.

Her background:

  • Miki joined KIDBOX as CEO in September 2016.
  • From 2014 to 2016, Miki was President, Digital Commerce & Chief Marketing Officer at Chico's FAS. She oversaw the Digital Commerce business and Marketing strategy for three distinct brands, Chico's, White House Black Market and Soma Intimates.
  • Prior to this role, Miki was Chief Marketing Officer at Tory Burch from 2009 to 2014. For the 8 years before her time at Tory, she was the Senior Vice President of Marketing at Ralph Lauren where she spent nearly eight years developing and leading multi-channel marketing strategy for them.
  • She was recognized in 2011 as one of the "Top Women in Cross-Channel Retail," in 2013 as one of Brand Innovators "Top 50 Women Brand Marketers," as one of the "Ten of Tomorrow" by Women's Wear Daily, and received the "Silver Plaque Award" from the NRF in 2015 for her contributions to the retail industry.

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