Making the Brand | Marketing with a Pop Culture Twist

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If you look hard enough, there are marketing lessons everywhere in pop culture. From music, to TV, sports, and movies, brands can identify ways to appeal to their audiences by understanding more about what they love -- what's popular in culture. If musicians, athletes, and actors can build loyal followings, brands can follow suit. Join your podcast host, Brianne Fleming, to chat about pop culture trends (past and present!) that will inform your marketing strategy and help you build your own audience of adoring fans.Read more »

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