Brand Lab Series™ Podcast from AE Marketing Group
About This Show
C-level executives' and entrepreneurs' advice to inspire and help grow your business. Listen to 2x Inc. 5000 winner, Goldman Sachs 10K alum and Forbes Agency Council member, Brian Walker's conversations with today’s most innovative brands. Hear practical advice and insight on technology, customer experience, co-creation, marketing, employee advocacy, and more. Brian is the CEO of AE Marketing Group, a leading brand, and co-creation company. With his expertise featured by Forbes, Branding Magazine, MSNBC, The Huffington Post, The American Marketing Association, CNBC, The Bunker Labs, and more, Brian is a frequent industry speaker and advisor to C-level executives throughout the country. Hear all podcast episodes at BrandLabSeries.com.Read more »
Most Recent Episode
Base-4 Chief Marketing Officer on Building the Hotels of the Future
BLAIR HILDAHL, CHIEF MARKETING OFFICER, BASE-4 ON THE BRAND LAB SERIES™ EP 69
Finding the ROI in IOT
Improving Guest Experiences
Allowing the Market to Drive the Product
Underlying Company values
With the help of technology and IOT, hotels are redefining the guest experience. Through co-creation and technology, the hotel guest experience is becoming more personalized and targeted.
Blair Hildahl is the CMO of Base4, a global architecture, and engineering firm that designs hotels. As a fellow 2x Inc. 500 winner, Hildahl knows a great deal about hospitality, design, and ROI.
“We’ve tried to take a sector that is traditionally very antiquated and old school in the way architecture is done, and bring a fresh tech sense to the way business is being done.”Read more »