Elisabeth Tavierne, Founder and President of CHAARG on the Brand Lab Series™ Ep 63 - CHAARG A Fitness for Everyone Rapid Expansion The Power of Social Media Finding Strong Leadership Being a Female Founder Elisabeth Tavierne founded CHAARG while studying at the Ohio State University. She noticed a divide between men and women in the weight room and took it upon herself to help girls find their fitness. "There is a fitness for everyone,“ says Tavierne, "Our core mission is helping girls find their passion for fitness." In the 5 years since the company began, it has grown from a single chapter to 52 chapters at universities nationwide. Elisabeth is building a national health and wellness brand, and empowering girls everywhere.