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Episode Info:

Marketers aren’t marketing in 2019 without technology but sadly most marketers don’t think of themselves at technologists but even more troubling aren’t doing the research to understand the emerging technologies that will massively disrupt the industry over the next 10 years. A recent Digiday survey found that 9% of marketers consider themselves fluent in blockchain…  This mindblowing stat was the inspiration for this episode of SMACtalk hosted by Daniel Newman & Brian Fanzo.

On this episode they discuss:

  • Are you an analytical marketer?
  • Are you a marketer that loves change?
  • Why aren’t we linking data between PR, Marketing & Sales with AI?
  • Do marketers understand the impact of blockchain on the future?
  • How can marketing leaders stay up to date with emerging technology?
  • Why are marketers still measuring and reporting on data of the past.

Blog posts referenced in this show:

Digiday Research: Marketers lack understanding of emerging technologies

Harvard Business Review: The Era of “Move Fast and Break Things” Is Over

Hit up Daniel & Brian on Twitter and let them know your thoughts on this episode or simply tweet with the hashtag #SMACtalk



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