The BACON Podcast | Business Internet Marketing Tips & Online Marketing Strategy | CURE Your Marketing... Make Your Business SIZZLE!
About This Show
This podcast has two elements… a coaching podcast to help define and educate you about various marketing tools, and expert interviews with successful marketers who share their knowledge and experience on their area of expertise!
Most Recent Episode
Episode 345 – Making The Most Of Evernote with CMO Andrew ‘Malc’ Malcolm
5 days ago
Over a decade leading global SaaS businesses, Andrew has tried just about everything to generate growth with marketing. Some of which has work; most of which hasn’t. But through identifying new products, pivoting to adjacent markets, changing monetization models, spending big on above the line marketing, doubling down on search engine marketing and more, Andrew has developed a repeatable approach to marketing that he calls “creatively analytic.”
As CMO of Evernote, Andrew has created an organization using this approach that delivers just the right message at just the right time through owned and earned media. Since joining Evernote, he’s driven the company past 200M registered users, more than 5B notes and double paying users; all leading to cash flow positive.
Episodes of This Show
6 days ago