Show Info: Welcome to the Brandzillas Brief podcast where Tynicka Battle and Liz Nickles talk about today's biggest branding wins and fails and practical advice for branding specialists. Tynicka Battle runs Tynicka Battle Digital and Liz Nickles is the author of Brandstorm.
Bruce Jenner was an iconic brand face—on the Wheaties box, the dad on the Kardashians reality show, etc. He was "ultra male." Gender identification is closely tied to branding and marketers have always employed strategies that differentiated men and women. Tynicka Battle and Liz Nickles discuss: What happens to branding when the paradigm flips? You have to rethink the entire game. See http://www.brandzillasbrief.com for more podcasts about branding strategies.
