Brandwidth On Demand
About This Show
The mediascape keeps changing. Are YOU keeping up?
The "Brandwidth Era" means mastery of more valid distribution platforms for branded audio content.
In each 15-minute episode the best in the business share insider tips, tools and trade craft secrets to success now and in the future.
Co-hosted by Media Strategist and 2nd-generation broadcaster David Martin and recovering radio programmer, manager Kipper McGee, who also authored the book "Brandwidth: How Big Broadcasting is Missing the Mediamorphosis".Read more »
Most Recent Episode
#077 - Find Your Focus: Be Fearless, Have Fun! Guest: Andrew Lee, KTLK/Minneapolis
1 day ago
Andrew Lee is the APD and morning co-host of KTLK, Minneapolis, branded as the Twin Cities News-Talk 1130. After leading WSKY in the Gainesville market to dominance as one of Florida’s first talk FM stations, Andrew was next tapped to program then-Journal Broadcasting’s KQTH “The Truth”/Tuscon ─ and turn it into another successful FM talker. Next stop, the Twin Cities where Andrew is now reunited with his popular Arizona morning host Jon Justice for the Justice & Drew morning show. In his ‘spare time’, and Andrew also co-hosts 'The Minnesota Beercast' with Andrew Schmitt. Key takeaways You Won’t Want to Miss: (1:30) The unusual career turns that led an audio engineer and sound designer into radio hosting, Programming and now, large market mornings! (2:50) Ways to tell whether your station REALLY embraces creativity, or is just paying lip service. (4:45) Andrew’s discoveries and lessons learned about ANY on-air talent finding their authentic ‘take’ on any given topic. (5:52) Drew shares key considerations for branding ANY radio station, show or any other audio brand. (12:13) Tips for learning how to really APPRECIATE the FUN in any radio or audio position! complete show notes: www.brandwidthondemand.com Read more »