Brandwidth On Demand
About This Show
The mediascape keeps changing. Are YOU keeping up?
The "Brandwidth Era" means mastery of more valid distribution platforms for branded audio content.
In each 15-minute episode the best in the business share insider tips, tools and trade craft secrets to success now and in the future.
Co-hosted by Media Strategist and 2nd-generation broadcaster David Martin and recovering radio programmer, manager Kipper McGee, who also authored the book "Brandwidth: How Big Broadcasting is Missing the Mediamorphosis".
Most Recent Episode
#058 - Avoiding the CLICKsand Trap: Bill Troy
3 days ago
Bill Troy. a longtime radio vet now works extensively in the online marketing world. After a successful radio career, he founded TroyResearch, broadcasting's first online market research firm. His second company, Civilis Marketing, helps companies build business relationships using today’s online marketing tools. This experience led him to write "CLICKsand". Bill’s crusade is to help brands, including radio stations and hosts, avoid the ClickSand trap, so they can compete and WIN today AND tomorrow!