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Episode Info: Hey guys, this is Brandon Olson. Today on RankDaddy TV, we’re going to talk to you about how it is that we land high ticket, high paying SEO clients. A lot of it has to do with mindset, but if you haven’t got this part figured out, it’s going to be incredibly hard to do it. So let’s get into it, guys. Let’s go. So, here’s the question. How can marketers like us working only part time and running our entire business from our laptop or smartphone, how are we able to guarantee insane results to our clients when the mainstream internet marketing gurus say the guarantees are impossible? That’s the question, and this podcast will give you the answers. My name’s Brandon Olson, and welcome to RankDaddy. All right, guys, here we go. How do we land these high ticket, high paying, thousand dollars a month and up SEO clients? I mean some of these are three, four thousand dollars a month. When you get into it, it’s all going to come down to prospecting, right? You’ve got to prospect before you can land clients. Pretty much with any type of sales, prospecting and client landing is probably going to be the hardest part of your agency operations. Not that it’s difficult like like digging ditches or something, but most certainly it’s going to be the one task that you probably spend more time doing than anything else in your business. Prospecting normally represents 85% of the time that it takes to run your entire agency. Once you’ve landed a deal, organizing the campaign is going to be like 10%. Fulfilling the SEO using the RankDaddy process is like 5%, so let’s break this down. Let’s take a 10 hour block of time. Maybe you’re going to spend eight and a half hours of that prospecting, right? 85% before you land a client. You might spend one hour organizing, so maybe that’s keyword research, putting the keywords into a rank tracking program, setting up automatic billing with your process or stuff like that. You’re only going to spend 30 minutes doing the work. 30 minutes, that’s it. And that’s about what it takes to outsource everything for month one of any SEO campaign. And that’s if you’re new. So, doing the work takes no time compared with landing the client. So, if you’re going to spend most of your time prospecting, you might as well price your services high. Right? But how do we do this? Maybe you’re new at this. Maybe you don’t think there’s any way a business is going to pay you 1,000 bucks a month or more to do SEO on their site. Well, that’s what I thought in the beginning when I started, I was charging 250 bucks a month. As time went on, I went to 300, then 400, then 500 and I’m like, “Man, what the heck? It’s just as easy to tell them it’s $500 a month as it is 250. and I’m getting the same yes.” So, the first step, you got to ask for it. When a prospect says, “How much is it?” Tell him, and tell him with as much confidence as humanly possible. Like, “Here’s the price.” Period,...
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