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"Innovation, technology and digitalisation are now key drivers of global economic growth, and enterprise value will increasingly be in intangible assets such as IP, data and know-how"
These words come from Daren Tang, the Chief Executive of the Intellectual Property Office of Singapore (Ipos), that has reached the No. 2 spot for being the most innovative IP office in the world (and Asia's most innovative office), according to a recent study published by World Trademark Review in February 2019.  Daren is the guest of this new episode of Brand&New. Before he took over the IP Office, he was taking care of its registry.  As an expert in international law, he has been involved in the negotiation of key free-trade agreements, between Singapore and the US, and also the European Union.  Considering, as he says, that “IP is territorial, but innovation is global”, he shares with us his views about the goals and the general role that an IP Office shall play today as well as tomorrow in a small country that is one of the most stable and open economies in the world.

Every two weeks, on Tuesday, Brand & New gives the floor to inspiring individuals, with a 360-degree vision, to help brand owners, intellectual property lawyers, and marketing and finance professionals (and beyond!) stay curious and agile in an ever-evolving business environment.

Brand & New is a production of the International Trademark Association
Hosted by Audrey Dauvet
Contribution of M. Halle & S. Lagedamond - Music by JD Beats

To go further:
About Daren Tang (link to
About IPOS (link to

Also of interest:
- Articles about Singapore IP Office and the 2019 IP Office Innovation Ranking (link to and

- INTA’s 2020 Annual Meeting in Singapore (link to

- Video: INTA CEO Etienne Sanz de Acedo about the 2020 Annual Meeting in Singapore  (link to:

- INTA Bulletin: Enforcing Trademarks and Copyright at the Border of Singapore  (link to:

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