About This Show
A Financial Professional’s Guide to Marketing, Branding, and Business Building
On Pitch is your source for information to help grow your business, including how-to guides, interviews with thought leaders, and industry analysis – all tailored to a financial audience. In this complex and rapidly changing industry, we aim to help you strike the right chord with your audience.
Most Recent Episode
Thinking Like a Human: Availability
Nov 21 17
Which is more common: death by shark attack or death by falling airplane parts? It’s likely that you chose the former, possibly due to the emphasis placed on shark attacks by the media. If so, you may have been misled by the availability bias, which causes us to estimate the probability of an outcome based on how easily it comes to mind. Listen to Senior Analyst Toby Koerten explain the thoughts of some of the top minds in behavioral finance on availability bias, how it is used by politicians and marketers to influence the masses, and how it can affect the advisor-client relationship.