About This Show
A Financial Professional’s Guide to Marketing, Branding, and Business Building
On Pitch is your source for information to help grow your business, including how-to guides, interviews with thought leaders, and industry analysis – all tailored to a financial audience. In this complex and rapidly changing industry, we aim to help you strike the right chord with your audience.
Most Recent Episode
Thinking Like a Human: Anchoring & Adjustment
Do you ever compare the cost of a new purchase to what you paid the last time you bought a similar item? If so, you may be anchoring to what you paid previously to determine what you are willing or expecting to pay in the future. But markets and prices change, and holding onto the past may not be the most rational decision-making method. In fact, anchoring and adjustment is considered a cognitive bias. Listen to Senior Analyst Toby Koerten explain how the bias can lead investors to make irrational decisions, and how advisors can help clients overcome their anchoring instincts.