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Episode Info

Episode Info:

In This Episode: 


Lianna Patch is a conversion copywriter and comedian whose greatest dream is to make your customers pause, smile, and click (in that order). 


Why humor copy? File this one under “shockingly obvious” - Humor makes people LIKE you.


When people like you, they’re engaged. Which means they stay on your site longer. Which gives you a better chance at getting them to buy what you’re selling.


Why conversion copy? You can tell jokes all day. But if you don’t have a punchline, you’re just wasting everyone’s time and attention.


Copy works the same way. Write as much as you want – but if you don’t have a conversion goal, you’re going nowhere. Lianna is an expert in both copy AND humor, and we are so excited to have her on the show today. Let’s dive in. 


Episode Highlights


  • How Liana developed the one-two-punch of copywriter AND comedian
  • The cardinal rule of using humor in your writing
  • Humor mistakes that make copy cringe-worthy
  • How to use humor strategically to get the sale
  • When humor crosses the line and becomes too much
  • How Lianna productized her copy services so she could focus on high-margin copy services
  • Managing your roster and workflow to make space for new clients
  • Lianna's trick for getting clients to come to her rather than chasing them
  • How Lianna pitches to get on stage and speak as an expert
  • What tactics beat imposter syndrome and stage fright
  • Hilarious personal insights that we DEFINITELY didn’t edit out


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