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Episode Info: For those of you unaware, Layne is one of the biggest names in the strength and nutrition niche. And has now decided to take all that experience and grit, and apply to the consumer tech game. Avatar Nutrition, a machine-learning-driven nutrition coaching platforms which aims to not only help its users diet in a way which is proven in the scientific literature to be effective, but has been battle-tested in thousands of Layne's own clients before Avatar Nutrition was ever even an idea! A lot has happened along the way, including bad experiences with less-than-awesome development shops, dealing with the pressures of a being the first-mover in an ever more competitive space, and much more. All of which Layne has taken in stride and learned heaps from in the process. Time Stamps: A little bit about Layne, and his start in the strength and nutrition space - 2:54 Why he chose to shift away from academia and got his start in client services - 6:45 The impetus of Avatar Nutrition - 10:20 A thorough explanation of what Flexible Dieting is - 14:00 The bad experiences Layne has had as a non-technical co-founder dealing with substandard development shops and what he learned in the process - 26:22 Dealing with people copying your ideas - 36:00 How Layne plans to get the word out about Avatar as their target audience grows out of the "fitness" niche - 39:00 The "Quick Questions" begin - 49:00   Links from the show: Avatar Nutrition   Connect with Layne on... Avatar Nutrition Biolayne Instagram Facebook
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