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Episode Info: The Booster Seat Season 2 Finale Hey there Boosters! I'm Andrew Eagar. Welcome to another edition of The Booster Seat. Today, I want to talk about the conference I attended a week ago called SMX Advanced. Well, let's get started! About SMX Advanced SMX Advanced is one of the best SEO conferences out there. It is located in Seattle and it is for SEO agencies such as myself and in-house SEOs to gather together and learn some of the best SEO tactics in the industry today. It is one of those conferences where they had limited seating, it is somewhat expensive, so really for some of our smaller businesses they don't have the opportunity to go to conferences like that. That's what my hope is today! With this Booster Seat episode, I want to take what I've learned from the conference and provide it to you. A World Without Matt Cutts? One of the things I've learned was with Matt Cutts. Those of you that haven't been in the industry in a while, Matt Cutts was head of the web spam team. He has been on leave for over a year now. At the time, we didn't know if he was going to come back or what his plans were. At the SMX conference we learned that his role had been taken by somebody else. So that has been fulfilled! If he does come back to Google it is not going to be on the web spam team. That kind of leaves up to question, who do we go to. Who do we go to now to answer our questions about Google updates or general information about Best SEO Practices. Google Transparency Our contact with Google now that Matt Cutts has left is kind of a shared role. It is multiple Googlers role. With that shared role comes something pretty exciting which Google has announced and that is with their transparency. This is kind of exciting. This is kind of a new initiative to Google - to be more transparent. Before all this, Google had announced, "No we are not going to be transparent; we are not going to show you everything that has happened." But, at SMX they said they want to be more transparent. Now we have seen that in a couple examples. We have seen that with them announcing the Panda update that they've said is going to launch in a couple weeks. So watch out for that! They did not give us a specific date, but they did announce that it is in the works and should be here. Mobilegeddon or Just Another Mobile Update? Another thought about transparency is when they came out with the mobile update or
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