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Episode Info: Join the conversation about quality content and engagement by tweeting your thoughts with #TheBoosterSeat.Tweet This The Booster Seat: Season 2, Episode 8 Hey there Boosters, I am Andrew Eagar and welcome to another edition of the Booster Seat. Today I would like to discuss quality content. Now, there is a lot to be said about quality content, most of which I don’t have time to discuss in this episode. Today, I want to discuss the top 5 ways you as a webmaster can engage potential customers through quality content. Now, let’s not forget last months booster seat episode where we talked about “cracking the C.O.D.E of Panda”. That episode was a general overview of quality content as it pertains to Panda, while as in this video, I am going to take a deeper dive into 5 specific ways you can engage customers while using quality content. So here are the 5 ways. The first two ways are so related I combined them, Title Tag and Meta Description Tags. Now remember, these are slots 1 and 2, but they are so similar that I am putting them together. Each page on your website provides you an opportunity to engage your customers through the Title Tag and Meta Description Tag. When written on your website these two tags can be viewed on the Search Engines. This snippet of your website is often the first thing many searchers will learn about your business. You are wanting users to read this snippet and then click to go to your page. To get the most out of these tags, I would answer these questions. 1- Why would a user want to click on your page? Remember, you are competing with 9-15 other pages on the SERP. So, why would they click on your page? Is it because you have a good deal, that your located close by? Think about what is important for your users. 2- What is the first thing you want your users to know and to see about your business? This could be your personality or your prices. 3- What can you say to compel them in and convince them to click on your website? What action items can you give them? Click here to see our deals or find out more, etc. Now remember, the Title tag and Meta tags were the first two areas. The 3rd area is your websites Main Content Main Content, or the MC of your website is what users read AFTER they have found you. They are hopefully done searchi
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