Book Publishing Made Simple
About This Show
Best-selling author Elizabeth Lyons helps aspiring authors overcome overwhelm and navigate the indie publishing process with confidence. Through insider tips, strategies and interviews with successful indie authors, traditionally published authors and creative entrepreneurs, the Book Publishing Made Simple podcast equips listeners with a well-rounded understanding of the essential tools and strategies that will allow them to gain and keep momentum as authors.
Most Recent Episode
Episode 18: Interview with David Villa
2 days ago
I recently had the pleasure of interviewing David Villa, author and founder/CEO of IPD Marketing Solutions, to discuss author branding and growth. In this episode, you will discover:Why David wrote his bestselling book, Lead or Be LunchWhere branding is REALLY established (it isn't simply a logo; in fact, your logo is the least of your concerns!)The difference between being self-focused and "peripherally focused" when it comes to selling booksHow you can manage being a one-person show while working toward being a multi-person showThe importance of knowing your lane and hiring/partnering with people who are WAY BETTER than you areDavid's suggestions on how to comfortably sell your books (for people who hate the idea of selling)Why it's critical that the cart and horse are put in proper order with regard to writing a bookDavid's #1 rule for authors to successfully sell their bookThe one thing entrepreneurs get wrong and overlook when it comes to branding themselvesThe question David HATES being asked (and the answer, which counters what the "experts" say)What the concept of branding starts with, before a customer buys tools or products and before a brand even has a social media presence)The biggest mistake people make by going full-on toward a goal without thinking it throughDavid's skyscraper analogy for building a successful and sustainable braindThe gap between wanting the dream and being willing to do the workThe non-negotiable step when it comes to marketing an even mildly successful brandWho David studies and what he's learned from them that has deeply impacted his business (and can impact yours as well)CONNECT FURTHER WITH DAVIDDAVID'S BOOKSLead or Be LunchSales Pros Get Paid, Amateurs Don't: Playbook of a Sales Pro (Release date: May 7, 2018)WEBSITEwww.DavidVilla.mewww.ipdpressdirect.comFACEBOOKFacebook ProfileGame Changer Facebook GroupTWITTER@ipdmail