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Episode Info

Episode Info:

We loved chatting with the effervescent Kaitlyn of Kaitlyn Ferris Photography - she's fun, smart, hilarious, and was super honest, open, and generous with her time and knowledge. Kaitlyn is a talented and super successful wedding photographer on Long Island's East End. She's built a thriving business since she shot her first wedding eight years ago, when she was just a college student. She went from one wedding a year to four to seventeen and is now fully booked at over forty weddings each year.

How did she do it? She niched down, said "no" to things that were sucking her time and energy, and said "yes" to things that lit her creative fire. We talk about everything from how she got started to how she balances a busy schedule (hiring an editor has been a lifesaver) to business expenses, what she always brings on a wedding day, how she markets her business, what she does during slow season, and more. 

00:04:00: What is Kaitlyn's job? What's her career ladder looked like to this point? Kaitlyn is super open and vulnerable and talks about how losing her dad in high school changed the course of her life.

00:10:00: How many weddings did she start out doing? How did she grow from one a year to over forty a year?

00:13:40: When did she start really organizing her business (setting up business accounts, branding herself, etc)?

00:25:02: How does she find support as an entrepreneur, especially after long, lonely days editing photos? How does she balance her schedule? 

00:39:08: Kaitlyn tells us how hiring an editor changed her business.

00:45:00: What are some unexpected business expenses that come from being a photographer? What does she bring on every wedding day? 

00:59:00: Sales and pricing strategy - how did Kaitlyn decide to just sell one package? What are the challenges of selling albums?

01:07:00: How does she market her business? 

01:13:00: How does she utilize slow seasons in a smart way? Is there even a slow season anymore, with so many brides getting married in January and February? 

01:16:00: Kaitlyn tells us how she manages her clients with Honeybook.

01:26:00: We talk about pricing. What does Kaitlyn do when brides ask for a discount?

01:30:00: How has she seen the wedding industry change?

01:35:00: What's the biggest mistake she sees brides make when planning their weddings?

01:40:00: What's her favorite venue to shoot?

01:49:00: Our Back to the Future segment - what advice would Kaitlyn give her younger self? What's the biggest business mistake she's made?

02:00:00: A Day in the Life: What does an average day look like for a busy wedding photographer?

02:06:00: Listener Questions and our super fun Quick Answer segment

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