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Episode Info:

With over 188k Instagram followers, 40k Youtube subscribers, and three successful Facebook groups, Becca Courtice of The Happy Ever Crafter is indisputably the queen of modern calligraphy. Her tutorials and guides provide a wealth of information to the aspiring letterer, turning even the most "unartistic" person into a calligraphy maven.

It turns out that Becca never really thought of herself as an artist at first, either: in fact, she HATED the drawing classes she had to take in school. It wasn't until she took a calligraphy class in 2015 that she realized this was her calling. She soon was making enough money teaching calligraphy that she was able to quit her full time job.

A few years later, Becca is one of the most successful and well-known modern calligraphers out there. We talk about how she got started in the craft, what it was like to quit her job, how she was able to build such a successful passive income stream, and much, much more.

00:03:40: What is Becca's job title? What does she do?

00:05:46:What did she go to school for?  What's her career trajectory? How did she get to this point? When did she know it was time to quit her 9-5 job?  

00:16:16: What's the hardest part of her job?

00:20:15: We talk about Becca's sales strategy.

00:26:18: We talk passive income - a hot topic for creatives.

00:28:15: We talk pricing strategy and Becca's take on discounts - how does a calligrapher avoid having to give a discount on every friend-of-a-friend's wedding signage?

00:38:14: We talk about Facebook groups as a marketing strategy and how Becca's been able to run three groups successfully.

00:41:09: We talk about Youtube - how she got started and what she's learned.

00:43:50: How did Becca start wholesaling her own branded pens?

00:47:36: We discuss in-person workshops: the challenges and rewards.

00:52:26: Back to the Future: What advice would Becca give her younger self? What's the biggest business mistake she's made?

01:00:00: A Day in the Life: What does an average day look like for Becca?

01:05:00: Listener Questions: How much should an aspiring calligrapher practice each day? How many pens does she have? What are her favorite supplies? And our Quick Answer segment. 

 

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