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Episode Info: Not all websites are created equal.  But to be effective, business websites should all have certain things.  This week co-hosts Bob Turner and Liz Jostes take a look at those essentials that every business site needs on this episode of Online Marketing Guys. To be effective, websites have to be more than just online brochures. You have to view them as marketing tools and when designed properly, they can help you connect with potential customers. But that means they need to include certain items or functionality to make them easy to use by your visitors. Here's a quick list of some of the items we think all business sites need: The basics: A home, about, Products or Services and Contact pages Information about your business Contextual information about your business on your services pages Links between your other pages where appropriate. Photos and videos Phone and email displayed prominently in the upper right-hand corner Social media icons that are actually linked to your social pages Differentiator language - Why are you different and why choose you? Call-to-actions A blog.
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