Stitcher for Podcasts

Get the App Open App
Bummer! You're not a
Stitcher Premium subscriber yet.
Learn More
Start Free Trial
$4.99/Month after free trial
HELP

Episode Info

Episode Info:

On this episode of Bobcast Dan Cordella and Bob Tripathi discuss the psychology behind marketing messages. Gain insights on how psychological triggers play a big part in how B2B buyers are emotionally invested to make decisions. Listen and learn:

  • How to impact the adaptive subconscious
  • The importance of clarifying why
  • Social proof and the bandwagon effect
  • How serial positioning affects memory
  • Building the availability cascade in content marketing
  • Harnessing the most powerful of all human emotions
  • The most effective way to change behavior

Email Bob@BobTripathi.com for information on how to be featured on BobCast!

Want a complimentary Digital Marketing Footprint Audit?

For a limited time, Digital Sparx Marketing is offering a free Digital Footprint Audit that assesses 70 different digital checkpoints and creates a unique DFS score for your company. Stay ahead of your competition by requesting a free audit report here

 

Read more »

Discover more stories like this.

Like Stitcher On Facebook

EMBED

Episode Options

Listen Whenever

Similar Episodes

Related Episodes