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Episode Info

Episode Info:

On this episode of Bobcast Dan Cordella and Bob Tripathi discuss the psychology behind marketing messages. Gain insights on how psychological triggers play a big part in how B2B buyers are emotionally invested to make decisions. Listen and learn:

  • How to impact the adaptive subconscious
  • The importance of clarifying why
  • Social proof and the bandwagon effect
  • How serial positioning affects memory
  • Building the availability cascade in content marketing
  • Harnessing the most powerful of all human emotions
  • The most effective way to change behavior

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