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Episode Info

Episode Info:

Here’s yet another episode of Bobcast where we welcome Kelsey Matthews, Growth Manager at Skyscanner.com. She and Bob Tripathi explore how to navigate SEO, content marketing and influencer marketing to stay competitive in the crowded space of the B2C travel industry. In this Bobcast, you will learn some tips on:

  • Indispensable SEO Tools for optimization
  • How quality content builds brand trust and awareness
  • A/B Testing for ads, schemas, graphs and snippets
  • How to extract content for effective Influencer marketing
  • The importance of data to inform marketing decisions

 

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