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Episode Info

Episode Info:

On this episode of BobCast Tony Yang, VP of Marketing at Qordoba sits down with Bob Tripathi to discuss how marketing & sales increasingly leverage demand generation and data to scale startups and B2B companies like never before. Listen and learn how to:

  • Align Marketing & Sales to increase revenue
  • Integrate demand generation with marketing automation, ABM and CRM
  • Hire the right people to build a strong marketing team
  • Define and understand your ideal customer persona
  • Put in place functional workflows, systems and processes for sales & marketing
  • Facilitate lifecycle marketing from A to Z


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