Kris Deminick is the owner of This Electrified Life Coaching. She is also a fitness instructor, writer, and speaker. From physical burnout, a disillusioned advertising career, extreme self-doubt, and recovery from an eating disorder, Kris has overhauled her life and jumped off the deep end. She has the vision to make self-help sexy and see people all over the world ignite their unique spark and burn it bright. Kris is electrically energetic yet deeply soulful as she guides her clients to surrender the "shoulds", create the "coulds", and back themselves all the way. She believes that fear of failure, expectations, perfectionism, and comparisonitis stop us from owning our unique brand of energy. By using techniques of Mindfulness, gratitude and Self Belief she encourages her clients to break the mould and admit (and accept!) that they are awesome.