Show Notes by Host Kirsten Oliphant How do you keep getting better at what you do? Whether you are a blogger or you are thinking of other areas of life, keeping things moving forward over a long period of time can sometimes feel daunting. Enter 1% infinity, a concept that Bjork Ostrom talks about in this podcast episode. If Bjork’s name didn’t already sound familiar to you, then you may recognize it from episode 14, where I talked with his wife Lindsay. Together, Bjork and Lindsay run Pinch of Yum (a food blog) and Food Blogger Pro (a membership site for blogger training). Bjork also hosts and runs the Food Blogger Pro Podcast, which is a wealth of information, whether you are a food blogger or not. I love his easy style in the interviews and how he is super detail-oriented, but great at making those details fun and engaging. This interview gives you a good taste for his depth of knowledge but ability to keep things fun. (Listen for an awesomely bad horse analogy.) He and I talk about how bloggers can keep moving forward in their business and how to know if you should keep pushing forward or move in a new direction. Perfect for the new year! Find Bjork at Food Blogger Pro, the Food Blogger Pro Podcast, or on Twitter. Highlights The best way to have influence and impact is to build trust. If you have a “normal” job, see if you can fit learning into that space. Make sure you aren’t spending too much time tweaking instead of real work. You’re often stealing your own joy when you focus on the little things. Moving forward is what matters. Don’t focus on the little things unless they move you forward. Stop worrying about perfection and trying to reach 100%. Get one aspect up to 80%, then work on getting other aspects that are lower strengthened up to 80%. Don’t be afraid to be niche. You can have a decent income from the people who are interested in it.