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Episode Info: In this episode of the Blog to Media Podcast we look at Why YouTube is so powerful and how you can use it to grow your online business. YouTube can help you build a profitable website in any niche. The Power of YouTube Reach a huge audience YouTube is so powerful because of it's ability to reach such a huge audience. There are so many people watching hours and hours of video each day. Creating video content allows you to tap into this new audience. Reach a different type of audience Everyone learns and consumes content in a different way. Some people enjoy reading books or blogs while other people enjoyed listening to a podcast. Then, you have people who really enjoy watching video. Expanding into video allows you to reach a different type of audience. People love video Why does video seem to be so powerful? People love it! Videos are a great way for people to learn and consume content. They get both an audio and a visual to learn from. Videos are great for the over the shoulder type learning allowing the user to watch and work along with you. Related videos  There are numerous ways to grow your audience with video. One of the best ways is related videos. When you put out a lot of videos yours will show up next to similar videos that people are watching. This gives you another way for people to find you, your brand, and your business online. Search engines love video content from YouTube It is certainly hard to deny that search engines love video. So many searches result in a video coming up on the first page of Google's Search results. Video is also considered high quality content. It can help you in search results to have nice videos that compliment your content on your website. Videos are vary shareable and can easily go viral (also referenced a lot, informative videos) People love to share videos. YouTube also makes it extremely easy to share a video. Also, if you create a really high quality informative video your video may get referenced a lot or be the go to video for that particular subject. This can have a huge effect in traffic. YouTube is free and saves you money by hosting the content It is easy to forget how nice it is that YouTube is free. We take it for granted that we can load video after video at no cost to us. How expensive would that be if we had to pay to host all of our own videos? Can drive a lot of traffic YouTube can be a huge traffic source for your website. If you are linking back to your website or mentioning
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