The Intuitive Customer
About This Show
Welcome to the Intuitive Customer, hosted by Colin Shaw and Prof. Ryan Hamilton, where we discuss how you can improve your Customer Experience, Customer Loyalty and your bottom line by embracing behavioral economics.
Brought to you by Beyond Philosophy who help you improve your Customer Experience (CX) through consultancy, training and market research. Visit BeyondPhilosophy.com.
Most Recent Episode
How do Customers decide if their experience is good or bad?
3 days ago
Colin Shaw and Professor Ryan Hamilton discuss why Customers need 'Reference Points'. This is part one of a fundamental behavioral economics theory called Prospect Theory – It looks at how human decision making is effected by a reference point that a Customer uses to evaluate a Customer Experience and what you should do about it.
Rated 5 out of
Great CX research and advice
Everyone talks about improving their Customer Experience...but it's a lot easier to talk about than to actually achieve. Hosts Colin Shaw and Ryan Hamilton do a great job at presenting research-based techniques that can make a real difference. I can't wait to hear more.
Date published: 2018-01-05