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About This Show
Better PR Now delivers communication strategy for executives. We explore the knowledge, tools, and lessons learned for successful public relations and marketing. Organizational leaders, along with public relations and marketing professionals will benefit. Each episode delivers insight, tips, and professional advice as Mark Phillips talks with business leaders, communications practitioners, and researchers to identify what works and what doesn't. If you want your communication program to be effective, influential, and efficient, join in the conversation at Better PR Now!
Most Recent Episode
013 - Jason Anderson explains why emotional stories hook customers
Welcome to episode 13 of Better PR Now. In today's episode I have a conversation with Jason Anderson, Senior Director of Marketing and Communications at Capital Impact Partners in Washington, DC. But before we jump into the conversation I'd like to invite you to visit transcribeme.com. They're the official transcription partner of the podcast and they have a special offer for you. You can get up to 25% off of transcription services. Just go to transcribeme.com/betterprnow. And now, let's jump into the conversation. This is the first podcast ever recorded, I believe, in a Wholefoods Supermarket, and I know it's the first podcast recorded in the Wholefoods Supermarket in Pentagon City, Virginia. The reason we're here today is there's a tap takeover by breweries from Richmond, Virginia, and I'm joined by Jason Anderson, somebody I've known for a long time who is a really fantastic communicator. Jason, welcome to the show. Thank you, Mark. So your current position? I am the Senior Director of Communications and Marketing at Capital Impact Partners. Fantastic. Now you've had a really fascinating career. We'll talk about your education, and then you worked for CNN. So tell me about how you got into communications and what drove you towards a communications career to begin with? Yeah. So I grew up in Southern California, and went to Claremont McKenna College where I actually majored in Government and Literature. I actually had an opportunity to attend USC for a broadcasting degree but decided that I wanted to really get the fundamentals of a hardcore political background. Because really my goal at that time was to get into political journalism. And that ultimately fulfilled itself by joining CNN for about 10 years where I literally started as what they called a video journalist, a VJ, at that time. Making roughly $15,000 a year. Killing it. Killing it. And there we did everything from running the camera to running the teleprompter with paper scripts. Which is something in this day of digital age if you think about it. And even robotic cameras, which we didn't have back then. But there I saw a number of fascinating things, really cut my teeth on what journalism was. Learned how to edit videotape, learned how to produce a segment and did a whole number of things with them, but ultimately decided after a number of events, ultimately concluding with the Monica Lewinsky episode i
Episodes of This Show
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The only show about PR for PR professionals
This is a much-needed podcast to help communications professionals improve their work! Love the casual conversation approach.
Date published: 2016-04-12