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About This Show
Better PR Now delivers communication strategy for executives. We explore the knowledge, tools, and lessons learned for successful public relations and marketing. Organizational leaders, along with public relations and marketing professionals will benefit. Each episode delivers insight, tips, and professional advice as Mark Phillips talks with business leaders, communications practitioners, and researchers to identify what works and what doesn't. If you want your communication program to be effective, influential, and efficient, join in the conversation at Better PR Now!
Most Recent Episode
012 - Roll up your sleeves and get in the trenches - Megan Driscoll of EvolveMKD
Founder and CEO of EvolveMKD As a business owner, she likes controlling her destiny, who to work with, who to hire, how to invest in the business, and whether to expand. How she fell into a career in public relations, intern boss suggested it. Loves how dynamic working in PR is and how you get to “peek into” and get a behind-the- scenes view of other industries and companies. Likes: You have to continue to learn and grow. You will always be challenged. As technology changes and, how we consume news and media also change, you have to adapt. The importance of balancing the needs of your organization, your clients, and the media. Advice: Early in your career, recommend people get well-rounded, diverse experience, rather than immediately get pigeon-holed (e.g., digital, media, writing press releases, handling budget, developing strategy, etc.). Courses recommended: Take writing classes (e.g., business writing), “If your best-foot- forward includes typos, that’s not good enough.” Accounting (get comfortable with numbers), financials, “You have to have an understanding and appreciation for math.” Frustrations in the PR field: Lack of education among potential clients, who don’t know what PR is now (it’s changed: digital), working with clients to broaden their understanding of what PR encompasses; PR can be used for evil as well as good (current politics); Strong PR people are a voice of reason. The importance of reputation management: “Our job as communications professionals is to gently remind business leaders that you can say whatever you want, but if you don’t have the proof to back it up, you shouldn’t be saying it.” Our job as communication specialists is to ensure the business folks have thought through what they want to say and how they should act. “Good PR people want their company or client to speak the truth; that’s an important part of the job.” Some clients can be short-sighted. “The energy you put out there, the words you put out there, the actions you put out there carry weight and have business implications.” How she advises business leaders: You can’t just talk the talk, you have to walk the walk. Think about what is behind a clever or fun campaign; what will you need to do to reinforce the campaign’s message. Education about how media relations and social work together. What do your leadership teams loo
Episodes of This Show
Dec 20 2017
Nov 8 2017
Nov 1 2017
Oct 25 2017
Rated 5 out of
The only show about PR for PR professionals
This is a much-needed podcast to help communications professionals improve their work! Love the casual conversation approach.
Date published: 2016-04-12