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Fred Wellman is the founder of ScoutComms, which is a niche agency in Fredericksburg, Virginia. He specializes in public relations and marketing programs that enable businesses to work with non-profit organizations in ways that effectively support America’s troops and military families. While serving as an active duty public affairs officer, he created the Army’s integrated communications system. In this episode, he explains why he started his own PR agency that focuses on service and why running a B Corp (a mission-driven benefit corporation) can create a competitive edge in attracting top quality clients and employees. He also explains the importance of serving pro bono clients and why we should hire against our weaknesses. As the hardest working man in public relations, Fred Wellman is the James Brown of PR.