The View From The Top
About This Show
The View from the Top podcast is a world-class podcast created for men interested in living a life of success and significance. In this weekly podcast, host Daniel Bauer interviews men in the Iron Sharpens Iron Masterminds facilitated by Aaron Walker. Guests share what entrepreneurial insights and success stories from working in a mastermind. This show is for men interested in being successful businessmen, intentional husbands, and better friends. Men should come here regularly for inspiration and to get to the amazing guys at The View from the Top. Each episode is 20-30 minutes perfect for your commute, workout, and making your chores at home more enjoyable! Aaron Walker has been in a mastermind with Dave Ramsey, Dan Miller, and Ken Abraham for more than a decade and now he wants to share what he has learned with you, the listener.
Most Recent Episode
074: Market the Problem, Not the Solution
5 days ago
Morgan Wright is an internationally recognized expert on cybersecurity, strategy, cyberterrorism, identity theft and privacy. On today’s episode, Morgan discusses how he’s marketing himself a little bit differently and how this strategy got the attention of Seth Godin. Highlights from This Episode: ● Morgan recently spoke to Seth Godin. What was that conversation like? ● As demand for video has increased with law enforcement officers, it’s become harder and harder to be more transparent due to information overload. More surveillance isn’t always the solution. ● Seth was impressed by the conversation he and Morgan had. ● When we need to search something we always say, ‘Just Google It’. Did you know Microsoft has spent 10 billion dollars over the last 10 years trying to make a dent in the ‘search’ market and they haven’t succeeded? ● When you own the category of your industry, you put yourself in a very powerful position. You get 76% of the economics of it. Morgan explains further. ● What advice can Morgan give to the listeners about effectively marketing a problem, not just the solution? ● Does Morgan have any advice on how listeners can be better fathers, husbands, and men? ● The older we get, the smarter we get, especially when it comes to raising our kids. ● Remember, consistency over time adds to something big. ● Don’t wait till you’re in trouble to give your wife some flowers! Do it just to do it. Resources: Morganwright.us Play Bigger, by Al Ramadan, Christopher Lochhead, Dave Peterson, and Kevin Maney Legendsandlosers.com Sethgodin.com ViewfromtheTop.com Global Leadership Summit