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Episode 54: We spoke with RJ Talyor, Founder & CEO at Pattern89. We discuss how RJ helped pioneer the concept of SMS marketing in 2002, his time as VP of Messaging Products at Salesforce, and how what he's building at Pattern89 is changing marketing for brands like Fabletics, LIDS, Finish Line, and more! Enjoy!

R.J.’s career started at ExactTarget, where he was the mastermind behind the company’s mobile strategy. He would eventually create the concept of SMS marketing in 2002, leading to Bank of America to sending its first SMS text. His leadership was instrumental when Salesforce later acquired ExactTarget for $2.5 billion in 2013, where he would become the vice president of mobile products for the company.

A couple years later, he wanted to take his knowledge on marketing, social media and analytics to create a company that would easily integrate Artificial Intelligence with social media marketing, and launched Pattern89. Since its founding in 2018, the company already has more than 700 customers, specifically within the e-commerce industry, with customers such as Fabletics, LIDS, Just Fab, Finish Line, and more. Customers seeing an ROI as high as 65% in as little as 15 days.

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